Web Serials

I mentioned this to the Domestic Rights Guy (or Dude or Chief or Dogg) some time ago. Get a serial from some of our books on online sites or blogs. And then I saw this.

So here's how we merge the different mediums. Publishers provide content to blogger. Bloggers provide coverage for the book. Everyone wins! (Except for the Subsidiary Rights Department who does the work without the payday.) Maybe this is a new kind of serial rights for the Publicity Department to work on.