New feature: blast from the past

One of my big goals this summer is to organize and archive what I've been doing at Emerson since I started teaching an Electronic Publishing Overview course there in 2007. Most of the material created for the class exists within a transparent bubble for that class. I hope to add the syllabi and class assignments that were originally posted behind the protected gates of webCT to an Emerson site for everyone to see. I will also start posting other material I can to an Emerson site so that students and other interested parties will have access to what has been developed in the Writing, Literature, and Publishing Department at Emerson (more on that in July).

I also wanted to start reposting and saving some of the blog posts my students have contributed to the class over the years. I've decided to repost the complete text with a link to the class blog. Why? I'm not sure how long Emerson will maintain older blogs for classes. Theoretically they should exist forever as they were published documents, but realistically does Emerson want sites that haven't been updated in 3 years sitting on servers just in case someone searches for it?

Plus, it's worth it to collect these posts here to showcase what publishing students think and talk about when they are given an open forum.

The first post is from October 10, 2007 by Michelle Salzman. Michelle is currently the Web Writer/Project Coordinator at Boston University School of Public Health. Her portfolio can be found at msalz.wordpress.com.

Here's her post:

Web Two Point Uh Oh

Oh Wal-Mart, how interesting that your attempt to connect with your shoppers on a site like Facebook didn't go over so well as noted in Social Marketing Do's And Don'ts. It just goes to show how picky people are about their cheap home furnishings. Ok, what it really demonstrates is that you've got to pick your marketing channels more wisely. Social networking sites like Facebook and Myspace are great venues to hook potential customers because people are already there to make connections. "A new friend? I love Target stuff! Why not?" However, you've got to be sure the audience your targeting to interact with you is your audience. I'm sure plenty of college students purchased their dorm stuff at Wal-Mart, no doubt. Still, for a company that regularly gets dogged for its business practices and how it treats its employees, Wal-Mart was really going out on a limb by opening itself up to people's comments by creating a back-to-school page for itself on Facebook:

Rather than mention the company's bargains and goods, many people—in fact, more than half who have posted—criticize the company's labor practices and corporate reputation. One posting reads: "Wal-Mart is toxic to communities and livelihoods." Another notes: "We don't support this company's use of a space for social networking to further horrendous business practices."

Ouch.

Wal-Mart's response: "We recognize that we're facilitating a live conversation and we know that in any conversation, especially one happening online, there will be some positive posts and some not so favorable. We welcome them all."

I guess if you're going to take the plunge into interactive web marketing, you've got to expect drowning is an option.

Originally published at the Fall 2007 Electronic Publishing Overview Blog at Emerson College.

Summer Reading and Prep

Time to set the bar.

For the Fall semester I will be teaching my graduate level Electronic Publishing Overview course, my undergraduate level Electronic Publishing Overview course and a new course on web development for grad students in the Masters in publishing program. There's a lot that need to be done over the summer since I need to update the overview classes and finalized the web development class. I also want to build web pages for all the sites as I tried it this semester and I think it worked really well.

As part of my prep, I'm giving myself a reading list to help enhance the lectures and maybe take the labs to a next level. I want to post this to keep track of the list and to offer some transparency on how I'm developing the classes. I wanted to be more transparent in my classes to help students go beyond the class, but it turns out transparency is more time consuming than I thought.

The list:

• Learning JavaScript, 2nd Edition
• A Designer's Guide to Adobe InDesign and XML: Harness the Power of XML to Automate your Print and Web Workflows
  
• CSS Cookbook, 3rd Edition (Animal Guide)
• Build Your Own Website The Right Way Using HTML & CSS, 2nd Edition
  
• Beginning HTML with CSS and XHTML: Modern Guide and Reference (Beginning: from Novice to Professional)
  
• Pro CSS Techniques
• Learning Web Design: A Beginner's Guide to (X)HTML, StyleSheets, and Web Graphics
• Web Standards Solutions: The Markup and Style Handbook, Special Edition
• Web Design in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly))

I'm hoping one of these will stand out as a possible new text as some of the feedback from students this year was that our textbook wasn't the greatest and felt a bit dated. I also need to start reading up on CS5 as they are installing it in the lab this summer (and maybe my office computer), so that my exercises are trouble-free (slight differences frustrate students as I learned from developing exercises on CS3 and seeing small differences on CS4 in class. Not the time to notice them.)

You're talking alot...

Last spring one of my students came to me with a great research idea: look at comments and online commentary with an eye towards how it relates to what we consider traditional publishing. She developed a proposal and spent the summer working on the project (as a blog, naturally).

I got an e-mail from Kerry last week to let me know that the project started getting retweeted by Richard Nash, formerly of Soft Skull Press.

The site was also picked up by Utne! I'm really glad her work has been recognized outside the small world of academia (which some days feels like 5 people).

Congratulations Kerry!